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Quotes for your book—how and why to get them

Everyone has seen the quotes on the front and back of book covers (and often in the inside of books as well), talking about how great the book is. Known as quotes, burbs, endorsements, or testimonials,...

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Recycling media exposure in promoting your book

If you are in the throes of promoting your book, you know the value of media exposure you get for free versus advertising you have to pay for. Media exposure gives you a one-two punch. First, you get...

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Subsidy publishing: Is it the same thing as self-publishing? No!

If there is one area of self-publishing that seems to cause the most confusion it is what exactly constitutes self-publishing. In my mind, there is a very simple answer to that: You are the publisher....

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Coming up with tempting titles for your nonfiction, self-published book

You’ve got a fabulous book, but you’re stuck on the title. How do you motivate people to sip the sparkling prose of your pages? It’s a dilemma to be sure. It usually works best to have a clear title...

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Unique selling proposition for your self-published book

When I was thinking about my entry for “U” in the A to Z Blogging Challenge 2013 (and yes, I fell behind this week and I’m a bit late with a couple of these), I was initially stumped. Unit cost?...

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Virtual author book tours

Virtual author book tours Virtual author book tours have grown in popularity in the past few years along with blogging and social media. They are an innovative way to promote your book “virtually.”...

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Wholesalers—who they are and how they differ from distributors

Although the terms “wholesaler” and “distributor” are frequently used interchangeably (more about this here), there is a difference. Wholesalers have no sales reps; they simply fill your book orders...

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Xenoglossia, other unusual words, and some websites you can use to find them

I struggled with my “X” post on the A to Z Blogging Challenge 2013. So I am taking an easy way out today and listing websites of interest to wordsmiths. Happy word hunting! Ask a Linguist Ask a...

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YouTube—5 Ways to Use It to Promote Your Book

Ever since Google took over YouTube, the benefits of video content have continued to increase. Websites with videos rank higher within Google’s search engine algorithm. Another thing to keep in mind is...

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The zen author

I have finally reached the end of the A to Z Blogging Challenge 2013. It’s been a lot of fun! I’ve met some great fellow bloggers—and even picked up a new client along the way. The best thing was...

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